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How to pick the best webinar titles

Writing down webinar title ideas

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Naming anything can be difficult. However, getting a good name for your webinar can be vital for attracting attendees and improving its marketing impact. This piece will provide a guide to choosing webinar titles, and some general tips on how to spread the word about your webinar. 

What’s in a name?

Blog posts and online videos all take a lot of time to sweat titles these days. If you’re trying to drum up interest in a business webinar or want to encourage people to download webinars you created previously, you’re going to need to provide them with that “hook.” A good webinar title is essentially the first impression for any potential attendee (or those browsing for pre-recorded webinars). 

Making sure that your business webinar stands out from the crowd is all the more important given how webinars are increasing in popularity. Companies are tuning in to just how powerful webinars are for lead generation – so you want to make sure that you have a title that will stand out online.

Tips for picking a webinar title 

While picking a good webinar title will come down to flat out creativity in the end, there are a few things you can do to give searchers that last little push to download webinars you’ve produced – or better yet, attend one live.

#1 Mind the length

One good tip is to be conscious of the length of the title. Too short and you may not be able to impart too much information. Too long and you may get confused. Longer titles may also create issues for those browsing your pre-recorded webinars on a mobile device. Try to keep it under 60 characters long. 

#2 Stay on brand 

It’s hard to go too off-brand on a short title. However, it is important to consider. If your business doesn’t already have a reputation for off-beat marketing, now may not be the time to try to squeeze in pun titles. Obviously, try to keep things professional and avoid the inappropriate and the controversial. 

#3 Keep SEO in mind

Just because a title is short doesn’t mean that it doesn’t matter for SEO. In fact, titles are one of the things Google looks at most when determining searchability. If there are any keywords relevant to your business, make sure to put them in your title. (SEO considerations are another reason to keep the title down to a reasonable length). 

#4 Be Engaging 

The previous tips are all about making your title presentable – but you need to do more than that. You need to really hook someone into clicking on your link. One of the most impactful ways to do this is to get right to the point of what your webinar is offering. If you pose the webinar as answering a question (How to…) you’ll make its value immediately apparent.

Other ways to grab attention 

A good title goes a long way. However, there are always other methods you can use to try and boost the visibility of an upcoming webinar. One of the most popular ways is through email marketing, connecting directly to relevant parties.

You can also use any other content that your company puts out, such as blogs – and you should naturally mention upcoming webinars on your website. One of the most effective advertisements for future webinars are, funnily enough, are existing  webinars. If you make sure that you allow people to download webinars you have already produced, your pre-recorded webinars will serve as an enticement to attend your future events in person! 

Get the best webinar software for your business 

Big or small, Engage has everything your business needs to build great-looking, engaging webinars. When it comes to getting the audience invested, Engage sets the standard. Contact us today for enterprise-quality webinars at affordable prices. 

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