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How to use a webinar for product updates

Pleased with a successful product update

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There are few better feelings than reaching a product launch. This moment is a culmination of your hard work – and you should be proud of your accomplishment! However, the best product in the world isn’t adding much value to your company if no one knows about it. 

Webinars are a great way to keep your audience engaged with new product launches as they happen. We will explain how to best leverage webinars for product updates, and give some general tips to succeed at product launches.

What makes a great product launch?

Here’s a hard truth. When you’re launching a product, you can’t rely on the quality of the product alone. Of course, a great product will create a great buzz, and word-of-mouth recommendations will be great in the long term. However, the key to a great product launch is having people excited about the product before the launch – the hype.

To do this, you need to run a great marketing campaign leading up to the launch, incorporating everything from social media marketing to webinar marketing. It can take years of experience and education to master the art of a marketing campaign, but there are a few things you should always keep in mind. 

Firstly, you need to consider your product’s target audience. You can use this information to tailor the marketing content you put out  and to ensure that they receive it .

Once you’ve identified your audience, it’s important to remember that the marketing is about them, not just the product.  The marketing should explain what the product or service can do for the audience – not just a list of features. 

A great way to reach these audiences is to add the human element. People are more likely to be interested in a product if someone they respect is talking about it. Engaging influencers is a great first step.If you can get thought leaders to take part in your webinar marketing, all the better. 

Webinar marketing and product launches

The webinar is one of the most effective methods of marketing available to your business. Webinar marketing has the potential for massive lead generation if used correctly. Webinars are particularly popular in the B2B marketing space, where webinar leads and webinar analytics allow companies to pull ahead of their rivals in the race for attention and data. 

So, how can you leverage this marketing power for product launches?

If you plan ahead, webinars can be a useful avenue to gather information on audiences before a product launch – or even before product development. Using webinar analytics gathered from your events or interactive webinar polls, you can directly tap into the opinions of your audience to find out their potential interests.

As mentioned before, webinars are great for bringing in thought leaders to discuss your product. Hosting webinars specifically on the topic of your product launch will let you directly communicate with audiences. Everyone remembers the famous product talks given by companies like Apple. Hosting webinar discussions on your product can give you the same kind of clout while spreading the messages you want about your product. 

These webinars can continue to boost your momentum post-launch as well. On-demand webinars work are especially great for customer success management. By helping your clients get the most of a product or service, you’ll give them a positive experience they’ll be quick to recommend to others. These on-demand webinars can be repurposed as “evergreen” marketing for your product and all future products to come. 

Get the best webinar software for your business 

Big or small, Engage has everything your business needs to build great-looking, engaging webinars. When it comes to getting the audience invested, Engage sets the standard. Contact us today for enterprise-quality webinars at affordable prices. 

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Your guide to success in B2B marketing through webinars

B2B marketing is one of the most important skills for a modern business to learn, even if they don’t consider themselves in that space. Being able to build strong relationships with other businesses is vital, regardless if you see them as a client or partner.

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