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Best Time to Hold a Webinar

importance of scheduling

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So, you’ve got a great webinar planned and now you just need a date and time. Good scheduling is an important part of best practices for webinars. 

However, knowing that something is important is one thing. Actually understanding the best time to host a webinar is another. We’ll highlight some useful webinar tips to help make sure that time is on your side.

What’s The Best Day?

While it might not seem like a major choice, picking the right day of the week is key to operating under best practices for webinars. One of the most easy-to-miss webinar tips is that the day of the week you hold your webinar has a major impact on how many attendees you get and consequently, how successful it is.

Interestingly, statistics show that Thursday is considered the best day to hold a webinar, with Wednesday a close second. This makes a lot of sense if you think about it. No one wants to have to deal with a webinar on Monday. By Friday, everyone is thinking about the weekend. And don’t you dare think about trying to get people to come to a weekend webinar. 

What’s The Best Time? 

Just like the best practices for webinars advising you to host your webinars in the middle of the week, you should aim for the middle of the day when thinking about the best time to host a webinar. 

If you’re looking for something concrete, 11 am is generally considered the winning time. Everyone is awake but isn’t feeling the post-lunch, late afternoon slump. There’s also the fact that most attendees prefer that time slot as it’s easy to schedule around.

There’s one factor that can cause a real crick in your scheduling choices – time zones. Do some research ahead of time to determine where the majority of your attendees are actually coming from. Even if they’re all from the same continent, don’t assume they’re all running on the same clock.  When in doubt, run the webinar based on your customer’s convenience, not your own. An early or late day is a small price to pay for happy attendees. 

How Long Should Webinars Last?

There are no hard and fast webinar tips over the length of a session. If a webinar is too short, people might feel that they didn’t get enough content or value. If it’s too long, you run the risk of people getting bored and not remembering your webinar too fondly. 

Best practices for webinars dictate that about 50 to 60 minutes is a good timeframe, ideally with a few breaks sprinkled throughout. This lets audience members stay fresh and engaged, while still giving you enough time to present all your content.

Keep Your Webinars Interesting 

No matter when you hold your webinar, it’s important that you have a great-looking, engaging webinar. When it comes to getting the audience invested, Engage is the cream of the crop. Contact us today for enterprise-quality webinars at affordable prices. 

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