There’s a common misconception that webinars are a “one and done” event. You host your webinar, have a great discussion on a subject relevant to your audience and then move on. However, more and more people are seeing the importance of on-demand webinars. These webinars are stored in an archive and can be watched at any time.
If you aren’t making your webinars available on-demand, you’re behind the curve. Here are a few quick reasons why you need to make sure that you offer pre-recorded webinars to your attendees.
It’s What People Want
Let’s not beat around the bush, one of the major reasons why you should let your customers download webinars is because that’s what they want. When it comes to customer preferences, the resounding answer is clear – people want the option for on-demand webinars.
By giving attendees the option for pre-recorded webinars, you’re going a long way to keeping them happy. And happy attendees are more likely to come back.
You Will Lose Attendees Without It
Not only do people say that they prefer on-demand webinars but their actions reflect this. Did you know that only around 30 to 40 percent of people who sign up for a webinar will actually attend? When it comes to online events, people generally feel less pressure to follow through and show up.
However, statistics show that many of those people still want to view the webinar content and engage with it. Why lose 60% or more of your audience over the inability to download webinars? By making sure you have pre-recorded webinars available, you can tap into an audience you may have lost.
It Maximizes The Impact Of Your Content
If you’re going through all the trouble to make an amazing webinar, do you really want the lifespan of that great content to only last as long as the webinar itself? In the modern digital landscape, quality content is king. Even after the webinar date has passed, you can maintain engagement with your content and products using on-demand webinars. With pre-recorded webinars, you can effectively have your content providing value for you indefinitely.
Improves Marketing Power
Just because a webinar is on-demand doesn’t mean that it can’t boost your marketing power. Re-recorded webinars are still a perfectly valid way of generating SEO friendly content, as well as making sure that you get the most out of your webinar marketing.
Make The Best On-Demand Webinars Possible
No matter your business, everyone wants to create the very best in interactive on-demand webinars. When it comes to getting the audience invested, Engage sets the standard. Contact us today for enterprise-quality webinars at affordable prices.